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As Paul Arden states in It's Not How Good You Are, It's How Good You Want To Be: "Print advertising should be recognisable at a hundred paces, and it should be obvious who it's an ad for without seeing the brand name."No matter what the medium, you still need a concept that's going to stick in people's minds.We think these examples of print advertising do just that.Wieden Kennedy London was tasked with raising the profile of Chambord among a target audience of women aged 24-35.

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They originally featured in an episode of Mad Men where Don Draper tried to pitch a series of ads showing food that goes great with ketchup, but without the ketchup itself visible.This offering from Vinay Saya and Siddarth Basavaraj cleverly uses Photoshop to produce a skyline within the ice.Bringing the campaign closer to home will enable the viewer to recognise the message quicker and more effectively.In these days of digital media, it's easy to overlook the art of print ads.But the medium is still as relevant and powerful as vintage posters ever were, whether small scale magazine ads or huge billboard advertising.

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